Privacy, cookies and your data rights.

Introduction

Longevix Ltd, trading as Longevity Can, is committed to protecting your privacy and handling your personal data in a transparent and responsible way.

This Privacy Policy explains how we collect, use, store, share and protect personal data when you visit our website, place an order, create an account, sign up to receive marketing communications, contact us, use our batch verification tools, or interact with our website through cookies, analytics, advertising tools or similar technologies.

Who we are

If you have questions about this Privacy Policy or about how we process personal data, please contact us using the details above.

Personal data we collect

Information you provide directly

• Name
• Billing address
• Delivery address
• Email address
• Telephone number
• Account login details
• Order and transaction details
• Marketing preferences
• Customer support communications
• Batch number or verification request details
• Any information you submit through forms, reviews or surveys

Information collected automatically

• IP address
• Browser type and version
• Device type and identifiers
• Operating system
• Pages viewed
• Referral source
• Website usage and interaction data
• Cookie identifiers and similar technology data

Information from third parties

We may receive personal data from:

• Payment providers
• Ecommerce platform providers
• Fulfilment and delivery partners
• Analytics providers
• Fraud prevention and security providers
• Email and CRM tools
• Advertising and social media platforms
• Customer support software providers

How we use personal data

• Provide and operate the website
• Process and fulfil orders
• Take payment and manage transactions
• Create and manage customer accounts
• Deliver products and service communications
• Operate batch verification and transparency features
• Respond to enquiries, complaints and support requests
• Prevent fraud and maintain security
• Analyse website performance and improve our services
• Send marketing communications where permitted
• Comply with legal, tax, accounting and regulatory obligations
• Establish, exercise or defend legal claims

Lawful bases for processing

If we rely on consent, you may withdraw it at any time.

Marketing

We may send marketing communications where you have opted in, where you have purchased from us and marketing is permitted by law, or where we otherwise have a lawful basis to do so.

You can unsubscribe from marketing at any time by:

• Clicking the unsubscribe link in an email
• Contacting us directly

Cookies and similar technologies

We use cookies and similar technologies to operate the website, remember preferences, measure performance, and support analytics and advertising.

Where required by law, we ask for consent before using non-essential cookies.

Please see our Cookie Policy for more information.

Sharing personal data

We may share personal data where necessary with:

• Website hosting and platform providers
• Payment processors
• Delivery and fulfilment partners
• Customer support providers
• Analytics providers
• Email and CRM providers
• Fraud prevention and cybersecurity providers
• Advertising or social media partners
• Professional advisers
• Regulators, courts, law enforcement or government authorities where required

We require service providers to handle personal data under appropriate contractual and security controls.

International transfers

Your personal data may be processed outside the UK or EEA, including by service providers located in other countries.

Where required, we use appropriate safeguards for international transfers, such as adequacy decisions, the UK International Data Transfer Agreement or Addendum, Standard Contractual Clauses, or other lawful transfer mechanisms.

Data retention

We keep personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to meet legal, tax, accounting, fraud prevention, product safety and recordkeeping requirements.

Retention periods may vary depending on the type of data and the reason it is held.

Your rights

Depending on your location, you may have rights to:

• Access your personal data
• Correct inaccurate personal data
• Request deletion of personal data
• Restrict processing
• Object to processing
• Withdraw consent
• Receive a portable copy of certain data
• Complain to a regulator or supervisory authority

If you are in the UK, you may complain to the Information Commissioner’s Office. If you are in the EU, you may complain to the supervisory authority in your country. If you are in a US state with applicable privacy rights, see our US State Privacy Rights notice.

Children

Our website and products are intended for adults. We do not knowingly collect personal data from children. If you believe a child has provided personal data to us, please contact us.

Security

We use reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

Third-party websites

Our website may contain links to third-party websites or services. We are not responsible for their privacy practices.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date.

Contact us

Longevix Ltd
5 Brayford Square
London
E1 0SG
United Kingdom

Email: privacy@longevitycan.com

What this policy covers

This Cookie Policy explains how Longevix Ltd, trading as Longevity Can, uses cookies and similar technologies on this website.

What cookies are

Cookies are small text files placed on your device when you visit a website. They can help websites function, remember preferences, analyse traffic and support security or advertising.

Types of cookies we use

Strictly necessary cookies

These are required for the website to function properly. They may include cookies used for:

• Shopping basket functionality
• Login and account access
• Payment flow support
• Fraud prevention
• Security
• Consent management

Analytics cookies

These help us understand how visitors use the website, such as which pages are viewed and how the site performs.

Functionality cookies

These remember preferences and settings to improve user experience.

Advertising cookies

These may be used to measure campaigns, personalise advertising, or support remarketing where used.

Consent

Where required by law, non-essential cookies are used only with your consent. You can accept, reject or manage your cookie preferences through our cookie settings tool.

Third-party cookies

Some cookies may be placed by third-party services we use, such as analytics, payment, advertising, social media or embedded content providers.

Managing cookies

You can manage cookies by using our cookie banner or settings tool, changing your browser settings, or using third-party opt-out tools where relevant.

Please note that blocking some cookies may affect functionality.

Cookie list

We maintain a current cookie list identifying cookie name, provider, purpose, category, duration, and first-party or third-party status.

Contact

Longevix Ltd
5 Brayford Square
London
E1 0SG
United Kingdom

Email: privacy@longevitycan.com

Your rights

• Know the categories of personal information we collect
• Know the purposes for which personal information is collected and used
• Request access to personal information
• Request correction of inaccurate personal information
• Request deletion of personal information, subject to legal exceptions
• Request portability of certain personal information
• Opt out of certain targeted advertising, profiling, sale or sharing where applicable
• Limit certain uses of sensitive personal information where applicable
• Appeal certain privacy request decisions where applicable
• Receive equal service and pricing even if you exercise your rights, subject to legal exceptions

Categories of personal information we may collect

• Identifiers, such as name, email address, postal address, IP address and account identifiers
• Commercial information, such as order history and transaction records
• Internet or electronic network activity information, such as browsing activity and device data
• Communications information, such as customer service messages
• Geolocation information derived from IP or shipping address
• Inferences drawn from website or purchase interactions

Purposes

We collect and use personal information for the purposes described in our Privacy Policy, including order fulfilment, customer service, fraud prevention and security, website operations, analytics and improvement, legal compliance, and marketing where permitted.

Sale, sharing and targeted advertising

We do not sell personal information for money.

If our use of advertising or analytics cookies is treated as sharing or targeted advertising under applicable state law, you may exercise any applicable opt-out right through our cookie settings tool or by contacting us.

How to exercise your rights

You can submit a request by contacting us at:

• Email: privacy@longevitycan.com
• Web form: Privacy request form
• Post: Longevix Ltd, 5 Brayford Square, London, E1 0SG, United Kingdom

We may need to verify your identity before completing a request.

Authorised agents

Where applicable, you may authorise an agent to submit a request on your behalf, subject to verification requirements.

Appeals

If we decline your request where appeal rights apply, we will tell you how to appeal.

If you want to exercise your privacy rights, ask a question, or raise a complaint about how we handle personal data, please contact us.

Requests you can make

• Confirm whether we process your personal data
• Provide access to your personal data
• Correct inaccurate personal data
• Delete personal data
• Restrict certain processing
• Object to certain processing
• Withdraw consent
• Provide portable data where applicable

How to contact us

Email: privacy@longevitycan.com

Postal address: Longevix Ltd, 5 Brayford Square, London, E1 0SG, United Kingdom

Verification

To protect customer data, we may need to verify your identity before fulfilling a request.

Complaints

If you are unhappy with how we handle your personal data, please contact us first.

If you are in the UK, you may complain to the Information Commissioner’s Office. If you are in the EU, you may complain to your local supervisory authority. If you are in a relevant US state, you may also have a right to appeal certain decisions.

Short-form privacy notices

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